Michael Hecht Jr.
Digital Marketing Professional
Burlington, VT 05408
A dynamic digital marketing and sales professional with an appetite for knowledge. Capable of learning new tasks and trades with hands on experience. Extensive history helping grow brands online. Specializing in strategic customer acquisition. Timely, ethical, and dependable. Tackles challenges head on with the vision of an owner.
Digital Marketing & Advertising
Torque Media – Principal Consultant & Photographer
Nov/2017 – Present
Provides managed website, digital advertising, and social media services. Help small businesses identify, use, and understand how to use new digital technologies through employee coaching.
The Autosaver Group – Director of Digital Strategy
Nov/2015 – Apr/2018
Led the digital strategy vision, execution, and inventory management for 14 dealerships. From Vendor Management, Creative Services, Social Media, to SEM, & SEO. Built & managed 15 responsive websites increasing sales opportunities by 40% yoy in a down automotive market.
Nexstar (Local22 & Local44) – Digital Media Manager
Jun/2013 – Nov/2015
Created, trained, and launched a digital marketing platform for two TV stations. Led a team of 8 sales consultants to generate annual sales of $500,000+ by providing market leading customer service and quality digital strategies to local area businesses.
Dealer.com – Client Solutions Manager
Dec/2009 – Jun/2013
Key account leader for manufacturer relationships. Responsible for revenue growth and execution of thousands of monthly digital marketing campaigns. Exhibited exceptional skill when managing difficult clients. Initially working to help launch clients like the AutoTrader, Chrysler, Acura and Subaru national website programs Mike went on to become the companies first “Client Solutions Manager” working with the Acura website program for several years. After working with the OEM’s he took on the challenge of working the Dealer Group level where he also managed four of the nations top ten largest volume dealer groups.
In this exciting and fast paced role Mike grew his inventory merchandising, project management, and leadership acumen, while traveling the states to help dealers identify better ways to promote and advertise their businesses online. One of Mike’s greatest strengths was finding small client issues that impacted multiple experiences and crafting solutions that were implemented company wide to enhance overall customer satisfaction.
Dealer.com – Sales Engineer for AutoTrader Canada
Feb/2009 – Aug/2009
After securing the contract to replace all AutoTrader.ca websites with Dealer.com websites, Mike’s role was integral to mapping the pathways for the two companies to work together, effectively extending the Dealer.com website solutions to several thousand new customers.
Dealer.com – Regional Sales Director for Eastern Canada
Jun/2008 – Feb/2009
Dealer.com – Internal Sales Representative
Dec/2007 – Jun/2008
State Farm Insurance – Marketing & Sales Specialist
Jul/2004 – Dec/2007
Identified as a “digital influencer” Mike was selected to help State Farm define the business and technical requirements necessary to rebuild a new CRM tool. It was this opportunity that sparked Mike’s interest in the digital world.
Specializing in Portrait Photography, Product Photography, and Location Photography.
Champlain College – Photography 201 – 2001
Champlain College – Photography 101 – 2000
Sandy Spring Friends School – Photography Class Mentor – 1998-1999
Mentoring new students, helping train their photographic eye, excelled in stretching the limits of black and white film photography.
Sandy Spring Friends School – Photography Class – 1997
Training the photographic eye and mastering black and white film photography.
Personal FinanceState Farm Insurance – Marketing & Sales Specialist Jul/2004 – Dec/2007 Sold and marketed Home, Auto, and Life Insurance products to residents of the greater Burlington/Chittenden County area. During this time Mike obtained and committed to licensing for “Property and Casualty Licensed Insurance Agent” and “Life/Health Licensed Insurance Agent” while completing 1/2 of the studies needed to become a Certified Financial Planner.
Off-Road Guiding & Instructing
The 4×4 Center – Instructor
May/2018 – Current
The 4×4 Training Center provides tire training to tire sales professionals for the Michelin and BFGoodrich Tire Companies. As an instructor you educate participants on technical features of the tires as well as driving techniques that enable us to push the tires to their absolute limits. By understanding the full capability of the tires, these professionals can better recommend them to their customers.
Killington Jeep Jamboree – Trail Guide
Jul/2010 – Current
As an experienced guide I help Jeep owners navigate through some of Vermont’s most scenic terrain and some of the most challenging off-highway driving situations you never thought your Jeep vehicle could accomplish.