Mike’s Resume

Digital Marketing & Advertising

Torque Media – Principal Consultant & Photographer
Nov/2017 – Present
Provides managed website, digital advertising, and social media services. Help small businesses identify, use, and understand how to use new digital technologies through employee coaching.

The Autosaver Group – Director of Digital Strategy
Nov/2015 – Apr/2018
Led the digital strategy vision, execution, and inventory management for 14 dealerships. From Vendor Management, Creative Services, Social Media, to SEM, & SEO. Built & managed 15 responsive websites increasing sales opportunities by 40% yoy in a down automotive market.

Nexstar (Local22 & Local44) – Digital Media Manager
Jun/2013 – Nov/2015
Created, trained, and launched a digital marketing platform for two TV stations. Led a team of 8 sales consultants to generate annual sales of $500,000+ by providing market leading customer service and quality digital strategies to local area businesses.

Dealer.com – Client Solutions Manager
Dec/2009 – Jun/2013
Key account leader for manufacturer relationships. Responsible for revenue growth and execution of thousands of monthly digital marketing campaigns. Exhibited exceptional skill when managing difficult clients. Initially working to help launch clients like the AutoTrader, Chrysler, Acura and Subaru national website programs Mike went on to become the companies first “Client Solutions Manager” working with the Acura website program for several years. After working with the OEM’s he took on the challenge of working the Dealer Group level where he also managed four of the nations top ten largest volume dealer groups.

In this exciting and fast paced role Mike grew his inventory merchandising, project management, and leadership acumen, while traveling the states to help dealers identify better ways to promote and advertise their businesses online. One of Mike’s greatest strengths was finding small client issues that impacted multiple experiences and crafting solutions that were implemented company wide to enhance overall customer satisfaction.

Dealer.com – Sales Engineer for AutoTrader Canada
Feb/2009 – Aug/2009
After securing the contract to replace all AutoTrader.ca websites with Dealer.com websites, Mike’s role was integral to mapping the pathways for the two companies to work together, effectively extending the Dealer.com website solutions to several thousand new customers.

Dealer.com – Regional Sales Director for Eastern Canada
Jun/2008 – Feb/2009

Dealer.com – Internal Sales Representative
Dec/2007 – Jun/2008

State Farm Insurance – Marketing & Sales Specialist
Jul/2004 – Dec/2007
Identified as a “digital influencer” Mike was selected to help State Farm define the business and technical requirements necessary to rebuild a new CRM tool. It was this opportunity that sparked Mike’s interest in the digital world.