Google Analytics is how you measure and weigh the value of all your online operations. Yes, I said ALL! While you can’t use Google Analytics (GA) to measure your Facebook activity directly, you can measure the value your time on Facebook brings to your business, via Google Analytics reporting. With our Google Analytic training we’ll show you and train you to measure, monitor, and report, on every dollar you spend online.
Website measurement with Google Analytics.
SWOT Consulting will get your website set up to report to Google Analytics if it hasn’t been done already and we’ll create custom reports that reflect insights that are important to you, and your business specifically. Then, we’re going to show you how to dig in and begin drawing conclusions from the data that you are seeing! Your Google Analytics will show us where and how your expectations are being met, and where they are coming up short. For instance, if you feel that people visiting your “Contact” page is a high indicator that they will call or visit your business, then you are correct. Now, if a recent change to the website lead to a 50% decrease in people visiting that page, and an increase in people leaving your website from another page – that is a big deal that needs to be fixed! Google Analytics will give us the insights we need to deploy actionable website improvements.
Social Media measurement with Google Analytics.
Let’s say you’ve hired someone to manage your social media, they’ve been running around for 2 months with a phone in hand and you are wondering “is this working?” Your Google Analytics should be providing you answers and if it isn’t, we’ll get you set up to answer those questions. Your Social Media should be a driving force behind website visitation and new customer acquisition.
Directory measurement with Google Analytics.
Businesses can waste a lot of time managing online directories. There are companies that can help you do this to the tune of several hundreds dollars per month, or, you can keep it simple and really use the ones that people in your area use the most! SWOT will help you independently track phone calls, emails, website visits, and more from these online directories. If you think Yelp is a waste of your time, we’ll be able to prove it to you!
What does Google Analytic Training in Burlington VT look like?
This is a good question and it comes down to the businesses desire to learn, and own this task. Since we’re talking about reporting, it could be a managed service that we report back to you on or, we would much rather extend the training to a key employee of your team. Over the years SWOT has created 50+ training modules to help convey, and train, on Google Analytics. Often we can accomplish more than one training in a sitting, other times implementing a module could take several days of work to accomplish (such as adding employee signatures to email, and tagging all inbound traffic). Either way, how much or how little reporting you need is up to you. We’ll tailor our training to meet your needs and provide a status update on progress.
Analysis paralysis is what happens when you have so much reporting, that it either no longer becomes actionable or you get lost trying to draw conclusions. Trust us, Mike has lived it to make sense of it, and that’s why he’s here! Mike has the documents, and plans to make this venture simple for you. Mike can provide the training and experience you need, to draw conclusions and next steps from all the numbers in your data. Contact SWOT Consulting to get your Google Analytics going today!