If you are reading this page, please make a quick list of what is working and not working for your Automotive Photography & Inventory. Then, let me guess – The recon team, making an average of $14/hr is taking the pictures and uploading them. Sales refuses to do any extra work to help merchandise the vehicles (custom comments, image wraps, etc). And most of the time, when you go to your website you find it hard to find your own inventory. Try it! If you have pick-up trucks, can you sort them by cab style? Hey, it’s not all photography but all the same, Mike and SWOT Consulting have rebuilt and repaired the Automotive Photography and Automotive Inventory processes for dealerships dozens of times over. Inventory syndication challenges are actually easier to fix, and we can do that too.
What makes good Automotive Photography?
- Hint, it’s not the camera.
- Location, background, and lighting.
- Clean cars.
- Simplification through process development and accountability.
- Understanding the purpose and a desire to do a good job.
What can you expect if you hire Mike for Automotive Photography?
- Mike will arrive weekly to photography vehicles.
- Photos will be taken, edited, and handed off to the party responsible for upload.
- Mike will examine your website and 3rd parties to identify breaks in syndication.
- Syndication services will be audited to repair any issues found.
- Process will be examined, improved upon, or developed with the Manager that is accountable Inventory.
- Mike will arrive weekly to photography vehicles.
- Photos will be taken, edited, and handed off to the party responsible for upload.
- Mike will examine your Social Media strategies and provide recommendations to increase engagement & to sell challenging inventory.